Shah Alam, 10 December 2012– NAZA Bikes and TBR Asia have debuted the first fruit of their partnership since the two brands announced their collaboration last year. The NAZA Blade TBR 2013 Edition, available in 650cc and 250cc variants, is based on the recently launched and widely popular NAZA Bikes Blade.
From left to right . En Nik Danial Nik Mahmood,President of NAZA Two Wheel Division. Ms Lovella Ng Francisco, ASEAN Regional Manager of TBR Asia Sdn Bhd.Vice Datuk Wira SM Faisal Tan Sri SM Nasimuddin Joint Group Executive Chairman of NAZA Group of Companies.
TBR Asia was officially appointed Malaysian distributor for Two Brothers Racing, a company world renowned for their after-market exhaust system and high performance accessories for bikes, in October 2011. The NAZA Blade TBR 2013 Edition has been jointly-developed by Two Brothers Racing, USA, and NAZA Bikes, Malaysia, with racing performance and good aesthetics in mind.
The NAZA Blade TBR Edition is a stylish upgrade of the original model, which boasts a signature Two Brothers Racing high performance exhaust system that is lighter than the standard exhaust and increases the bike’s horsepower by 5%. NAZA Blade TBR 2013 Edition – 250R and 650R are priced at RM18,000.00 and RM 26,000.00, respectively.
With custom designed decals that are poised to attract the attention of riders and enthusiasts alike, the NAZA Blade TBR Edition is set to impress. Bold livery with TBR logos, strong colours and edgy designs line the fairings to give the bike a truly unique Two Brothers Racing flavour. Other upgrades include a newly designed seat and an upgraded brake line; however this is only available for the NAZA Blade 650R TBR 2013 Edition.
The NAZA Blade range consisting of the naked bike, cruiser and sports bike of 250cc and sports bike of 650cc variants are great line-up from NAZA that caters to bikers who are seeking the 250 cc and 650cc models at affordable pricing. The NAZA Blade is certainly value-for-money with specifications which include Double Overhead Cam (DOHC) and Electronic Fuel Injection (EFI) equipped, 75 degree V-twin engine for the 250 and 90 degree V-twin engine for the 650. Double front disc brakes come with the sports model.
NAZA Bikes expects potential buyers and enthusiasts to benefit from the bundled enhancements, which come with 1-year limited warranty. NAZA Blade is the product of a technology collaboration with Hysoung, a Korean motorcycle manufacturer, and when compared to other bikes in its category, it is the most affordable option on the market that also ensures quality is not compromised.
“The NAZA Blade 250cc sports bike has been the best seller in the market since 2011 with more than 120 units sales monthly capturing almost 50% market share. Thus far, NAZA Bikes has seen a total of 1000 units of NAZA Blade sold in 2012,” said Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies.
“The ASEAN motorcycle market in 2012 is expected to reach 13 million units. The 250cc to 800cc range has experienced the biggest unprecedented growth in practically every market – especially in Malaysia, Thailand, Indonesia and Vietnam. It is a great opportunity for NAZA to become one of the key players in this range of bikes and we are taking every possible measure to ensure that we keep up with the trend,” continued Datuk Wira SM Faisal.
NAZA Bikes has set a target for sales of the 250cc NAZA Blade at 2400 units to take on 60% of the market share. To expand production capacity, NAZA World is investing RM500,000 in a new production line for the NAZA Blade range that is expected to be ready by March 2013. NAZA World also has plans to export the NAZA Blade 250cc to Cambodia by first quarter of next year and the NAZA Blade 250 cc and 650 cc to Indonesia by the second quarter of next year. Particularly in Indonesia, there is a great potential market for 650 cc as the medium income earners seek to upgrade from the underbone bike (known as a ‘kapcai’ in Malaysia).
“TBR Asia’s partnership with NAZA Bikes is in sync with the significant growth in demand for big bikes and with Two Brothers Racing’s product range on hand to enhance NAZA Bikes models, we are all set to offer the Asian market thrilling collaborations that reflect the needs and desires of the customers selecting bikes of this category. By incorporating these elements, we provide an attractive package that combines ideal performance and striking aesthetics at tremendous value,” said Ms Lovella Ng Francisco,ASEAN Regional Manager of TBR Asia.
Besides the NAZA Bikes brand, NAZA World sports a long list of internationally recognized brands such as Harley Davidson, Ducati, Aprilia, Vespa, Gilera and Piaggo and Indian Motorcycle and is currently exploring its local production capabilities.
Datuk Wira SM Faisal said, “NAZA Bikes is in the final stage of planning for local assembly of one of the international brands currently in our stable and we aim to commence operation within the third or fourth quarters of 2013. We are also delighted to share that the international principal for this brand is giving us the opportunity to explore becoming brand distributor in some ASEAN countries including Vietnam, Cambodia, Indonesia and Brunei.”
NAZA’s long term goal is to become a full-fledged manufacturer with the ability to produce Malaysian indigenous motorcycles that are internationally recognised and that can stand up to the popular Japanese brands such as Honda and Yamaha.
For more insights about the NAZA Bikes products, please contact NAZA Bikes at 03-5514 3388 or visit http://www.facebook.com/nazabikes . Follow @NazaBikes for the latest updates and offerings of NAZA Bikes.
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